9 Signs Your Company Needs An Employer Brand

Posted by Samantha Worgull

The concept of a strong employer brand goes far beyond large paychecks and plentiful benefits. And if you want to attract and retain top-tier talent, you must have an outstanding employer brand.

For those of you who are new to the employer-brand concept, here’s a quick refresher:  An employer brand symbolizes an organization’s mission, culture and spirit. It also represents how it rewards, values and engages its workforce.

Keeping these tenets in mind, we wanted to create a comprehensive guide on the importance of employer branding and how to make them choose you. In the eBook, we go over in detail the nine signs that your company needs an employer brand. (If you’d like to skip ahead and get your copy of the eBook for later, click on the button below and scroll to page 7 when you’re ready.) Otherwise, read on to learn the nine signs.

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5 Easy Steps For Delivering A Stellar Employee Experience

Posted by Samantha Worgull

 

The task of creating positive employee experiences can be daunting, especially for smaller companies who have tight budgets. However, delivering an excellent employee experience doesn’t have to translate to pumping lots of money into employee appreciation programs.

If your company has an exceptional hiring and onboarding process, your chances of creating a stellar experience are far greater than those who are rather laissez faire about the entire process. That was the general consensus presented by SHRM, BambooHR and Qualtrics on a recent webinar titled, “5 Stages For Delivering An Excellent Employee Experience.”

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Getting To Know Gen Z And How They Like To Work

Posted by Samantha Worgull

 

The Internet comes equipped with countless articles sharing advice on how to manage the millennial workforce. Lately, I’ve become more interested in learning how the next generation—Generation Z—likes to work. That’s why I wanted to attend a specific concurrent session at this year’s SHRM Annual Conference & Exposition: “Engaging the Workforce of the Future: The Emergence of Generation Z”

First and foremost, I’ve found through my research that Generation Z is more easily defined than the Millennial generation—which seems to have a thousand different definitions and descriptions. Members of Generation Z were born between 1994 and 2010 and entered the workforce for the first time in 2016. Members of Gen Z are also typically thought of as being extremely comfortable with technology, and they spend a lot of their time interacting on social media websites.

By 2020, this generation is expected to make up roughly one-fourth of the United States’ workforce, according to the U.S. Department of Labor. If you’re an employer who is gearing up to hire fresh faces from the Generation Z talent pool, you may want to keep reading.

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The Future Of Work: 5 Takeaways From SHRM 2017

Posted by Samantha Worgull

Of all the shows I attended in my past life as an Associate Editor for a hotel trade publication, nothing could have prepared me for the crowd I encountered at this year’s SHRM Annual Conference & Exposition in New Orleans. And I say that with the utmost positivity, because it was wonderful to see more than 15,000 attendees who care about the future of work as much as I do.

During the two days I spent attending panels, there seemed to be a lot of themes going on regarding how the workforce is changing and how the relationship between employer and employee has shifted forever. Here are my five biggest takeaways from panels I attended during the conference:

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How To Create Learning Paths That Align With Company Goals

Posted by Samantha Worgull

A learning path is a sequence of activities that allows a person to build knowledge or skill. For instance, an employee who wants to become more proficient in project management might have a learning path that includes: proposal writing, budgeting, scheduling, critical evaluation and project management. The idea being that each topic builds upon the previous and makes the employee better at project management. 

Learning paths are different from talent pools, in my opinion. A talent pool is often used as an alternative to succession planning. Organizations that aren’t ready to make the definitive statement “We’re grooming Leonard to be our next chief financial officer.” can instead identify future talent needs and provide career development opportunities.

So how do companies create learning paths? Consider the following six steps discussed in this article.

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The viperks Team Shares Business Lessons From Dad

Posted by Samantha Worgull

Every year when Father’s Day rolls around, I always find myself reflecting on the many life lessons my dad taught me growing up. My favorite “fatherly” advice? Always be yourself, and don’t apologize for it.

Surprisingly enough, this life motto has carried over into my work life—I say surprisingly because sometimes, being yourself in your career can backfire. However, it’s given me the opportunities that I want most. And if you’ve read any of my previous blogs, you know that culture is of the utmost importance to us pesky millennials (aka the new workforce).

In honor of Father’s Day, I thought it would be fun to ask the viperks’ team about important life lessons they learned from dad—business and otherwise. Here’s what they had to say about how the advice helped them in their careers:

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8 Great Recruiting Videos and How They Help With Employer Branding

Posted by Samantha Worgull

A few years ago, we published a blog post titled “5 Great Recruitment Videos on YouTube and Why They Work.” It has been one of our most popular posts but has slowly become outdated. Recruiting videos are now common and some great ones have shown up online since that article went live. It’s time for another look at the great recruiting videos out there, so we put together this list. 

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3 Financial Wellness Program Ideas for Millennials

Posted by Samantha Worgull

 

One of my biggest regrets in my (almost) 30 years of life is not taking my personal finances more seriously. I think most of my generational cohorts would empathize.

The big bad student loan wolf really threw us for a loop.

Believe it or not, this predicament presents an opportunity for employers. That opportunity is to foster financial wellness with today’s new workforce mostly comprised of millennials like myself.

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The Ingredients for Crafting the Perfect Employee Experience

Posted by Samantha Worgull

 

The Employee Experience (EX) is quickly becoming the hot topic for organizations. Companies are realizing employee engagement is an output of something more intricate than surveys and the dreaded action-plans forgotten until next year. If employee engagement is the outcome, then EX is the equation—the formula of the right ingredients leading to productivity and satisfaction.

Here are a few core ingredients consistently associated with positive employee experiences. Depending on how you deliberately mix these ingredients, employees will feel specific emotions leading to engagement.

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3 Ways To Ensure Your New Hire Comes Back For Day Two

Posted by Samantha Worgull

It’s hiring time.

You’ve found the perfect candidate. They’ve signed the offer letter. You’ve given them a start date—and informed the whole team about said start date. You’ve cleaned up their new desk area and provided some tools to get started. You’re all ready for your new employee to excel.

Not so fast.

Just because you’ve done your due diligence in finding an ideal candidate and provided a comfortable working environment doesn’t mean they will acclimate right away. While the new hire may be a perfect cultural fit, the hiring process needs to continue beyond the employee’s first day.

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