February Perk-Me-Up: Provide Employee-Friendly Maternity Leave

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by viperk's , last updated on

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Days pass and seasons change, but our dedication to innovative employee engagement remains unwavering. At viperks, we have witnessed employee solutions that push the boundaries of creativity. Each month we’ll highlight one unique employee engagement idea as our “Perk-Me-Up of the Month.” Think of it as a free monthly subscription to the best corporate perks around.

Life events happen to everyone, and few compare with the thrill and undertaking of having children. When your employees experience childbirth and raising an infant, they need time off. Chances are, after all, their work responsibilities are among the furthest things from their minds.

Affording new parents ample time with their families during this joyous occasion represents a terrific means of keeping them engaged with your organization longterm. To an extent, unpaid paternity and maternity leave are guaranteed in the United States. Under the Family and Medical Leave Act, qualifying parents receive 12 weeks of family leave to care for a new child.

Paid leave, however, is another story altogether. Only 21 percent of U.S. companies currently offer their employees paid maternity leave. Moreover, the U.S. lags behind other industrialized nations in this category, representing the only such country without a paid maternity leave requirement.

Some large companies have taken parental leave matters into their own hands. Netflix announced last year it’s now allowing employees to take unlimited paid leave during the first year following childbirth. Fellow corporate giants like Johnson & Johnson, Google and Facebook also rank among companies lauded for the duration of their paid maternity leave offerings, which encompass approximately 16 weeks.

Although many corporations can’t match Netflix’s unprecedented level of parental flexibility, they can still adopt a paid maternity leave policy that benefits employees and the company alike. The advantages for companies can include:

  • Bolstered employee recruitment potential
  • Increased female labor force participation
  • Improved longterm employee retention

When employers offer adequate parental leave, their employees feel cared for and develop stronger company affinity – but not necessarily at the expense of lost productivity. According to one survey, nearly 90 percent of businesses indicated their paid leave program had either a positive longterm effect on employee productivity or no noticeable effect.

Establish a maternity leave policy that engages your employees when a newborn enters the equation. It’s a perk that will benefit your staff during the start of parenthood and your company for the long haul.


At viperks, employee engagement is our baby. We own the employee shopping experience, affording your staff members amazing prices on brands they know and love. The result for your business? Happy employees become engaged employees who are more productive members of the workforce.

Want to learn more about how you can help your employees be happier and more productive? We're here to talk. 

Topics: Perk-Me-Up of the Month

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Eric Golubitsky

Eric brings 18+ years of entrepreneurial experience. Eric founded S.M.I.L.E. Inc. in 1998, which was a Consumer Electronic Pro Top 100 home automation provider and was recognized as the #1 fastest growing company in NE Ohio by CWRU Weatherhead School of Management in 2003. As an Ernst & Young "Entrepreneur of the Year" finalist in 2005, Eric's accomplishments have been recognized multiple times including the Consumer Electronics Association's national "Mark of Excellence Award." Eric is also a 5 year member of EO (Entrepreneurs Organization).