July Perk-Me-Up: Delivering Groceries to Employees' Homes

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by viperk's , last updated on

 

PMU_grocery_delivery.jpgDays pass and seasons change, but our dedication to innovative employee engagement remains unwavering. At viperks, we have witnessed employee solutions that push the boundaries of creativity. Each month we'll highlight one unique employee engagement idea as our "Perk-Me-Up of the Month." Think of it as a free monthly subscription to the best corporate perks around.

Everyone loves free food.

Many forward-thinking, culture-rich companies already know this, and have begun stocking their break rooms with snacks, having catered lunches delivered to employees, and/or providing complete onsite meals for all tastes and preferences.

At InkHouse Public Relations, employees have ready-access to various snacks and drinks, as well as weekly organic fruit deliveries; Appeagle employees get free breakfast and lunch, and can request the snacks of their choosing; while Google, Facebook, and Twitter provide complete gourmet meals prepared by on-site company chefs.

All of these are great perks, and help people stay well-fed and energized while on the job. But what about when employees are away from the office? Shouldn't healthy living perks extend to the home?

Many companies say yes, and have begun offering another free-food perk --- having groceries delivered to employees' homes.

Today's employees are busier than ever, and between work, family, and other life commitments, people just don't have enough hours in the day. And grocery shopping can be one of the most time-consuming and annoying chores a person has to deal with --- but it must be done and it must be done regularly.

Delivering groceries to your employees homes mean they save time. No longer do they have to wander up and down aisles, checking off their lists. They can have groceries delivered directly to their front doors (or to the office if they prefer).

Grocery deliveries save employees money, too. When you save a trip to the store, you're saving gas money as well. Not to mention the money they'll save by avoiding all the impulse buys, like on-sale junk food, tabloids, and all those other quirky things strategically placed at the end of the check out line. And if the employer actually pays for the groceries, too, that's a major savings --- and a major perk.

Another, and perhaps the most important, benefit employers see from delivering groceries to their employees' homes is that healthy living is encouraged. Healthy employees are happy employees. More than that, healthy employees are more motivated and productive, and take less time off due to illnesses (saving the company on medical expenses). Best of all, it makes employees feel appreciated and more loyal to the company, and it enhances your employer brand, positioning you as an "employer of choice" to prospective applicants.

Several companies have already had great success with grocery delivery perks. Future Advisor buys their employees three meals a day worth of groceries, employees at HowAboutWe get groceries delivered to the office, and PayPal staffers can grocery shop every week at the onsite farmers market.

Many of these companies work with grocery-delivery services such as Peapod and Fresh Direct, and those providers are making it easier and easier for people to receiver their services.

Fresh Direct can deliver to employees' homes or your office, and offer easy online ordering and next-day delivery. They can also deliver chef-prepared catering platters for meetings and office parties, or delicious restaurant-quality individual meals.

According to Crain's Chicago Business, Peapod is expanding their operations and turning former bank branches and Starbucks locations into free pickup sites for customers who can't commit to a two-hour delivery window at their homes.

It seems simple, but free food and drinks are one of the top employee perks people are interested in. A survey of over 1,000 full-time office workers conducted by Peapod showed that while 56% of full-time employees are "extremely" or "very" happy with their current jobs, that number jumps to 67% among those who have access to free food.

And when you actually deliver that food to employees' homes, you'll have even happier --- and healthier and well-fed --- employees.

At viperks, we aim to clean up any shortcomings you're experiencing with employee engagement. We offer your staff real perks, implementing a discount and appreciation program that drives employee happiness and productivity in the workplace. The result? You enjoy bottom-line results reflecting enhanced employee engagement.

Want to learn more about how you can help your employees be happier and more productive? We're here to talk.

Topics: Perk-Me-Up of the Month

blog author

Scott Moss

Scott is a business development professional with over 20 years of veteran experience dealing with large, complex sales of intangible services with extended sales cycles. He has domain expertise in rewards/recognition programs for Fortune 1000 organizations along with intimate knowledge of ecommerce best practices, consumer & B2B marketing, and behavioral economics. Scott is a 1991 graduate of Syracuse University.