Meet your happiness experts


Eric Golubitsky

Founder/Chief Revenue Officer

Eric brings 18+ years of entrepreneurial experience. Eric founded S.M.I.L.E. Inc. in 1998, which was a Consumer Electronic Pro Top 100 home automation provider and was recognized as the #1 fastest growing company in NE Ohio by CWRU Weatherhead School of Management in 2003. As an Ernst & Young "Entrepreneur of the Year" finalist in 2005, Eric's accomplishments have been recognized multiple times including the Consumer Electronics Association's national "Mark of Excellence Award." Eric is also a 5 year member of EO (Entrepreneurs Organization).


Tammy Wise

Head of Marketing

Tammy comes to viperks not only with a strong background in sales and marketing but 11 successful years as owner and president of a boutique communication and publishing firm. Her passion to help entrepreneurs grow their business stems from her dad, a serial entrepreneurial and founder of the largest regional accounting firm. When not at work, you can find Tammy cheering on the Cleveland Indians, shopping local or improving her tennis and ping-pong game.

Justin Riegelsberger

Business Development

Justin is currently a business development representative within the sales department. After graduating from Miami Ohio University he moved to Charleston, SC to run his own document management company. Besides surfing and running on the beach with his dog, Justin excelled as the company’s director of sales. His 6 years of sales experience as well as his entrepreneurial mindset are helping to grow viperk’s clientele. When he is not in the office you can find Justin downtown at sporting events and concerts. He is also an exceptional chef and biking enthusiast.

Jared Rube

Strategic Initiatives Manager

Jared has many passions in life and comes from a diverse background involving art and technology. His ability to adapt to different kinds of situations and solve complex problems makes him an invaluable asset to viperks. As a graduate of Rochester Institute of Technology in photojournalism with a minor in Entrepreneurship, Jared's expertise lies in the visual storytelling needed in any startup environment. Before graduating from R.I.T., and immediately following, Jared worked for LaunchHouse in Cleveland, Ohio holding various positions in the organization.

Betsy Coholan

eCommerce Merchandiser

Betsy joins viperks with 5+ years of extensive experience in corporate retail. As a graduate of Mercyhurst University, she continues to pursue her love of merchandising. She uses her past buyer experience to work with product manufacturers bringing the best brands and prices to the viperks shopping platform. When not at work, you can find
her teaching at Pure Barre Brecksville or spending time with family and friends.


Fred Binstock


Fred Binstock is a certified public accountant with more than 30 years of experience helping ventures in a variety of growth stages succeed across a variety of industries. Currently, he is Managing Partner of Fred R Binstock & Associates; a consulting firm that provides clients with executive guidance, part time CFO, COO services and financial consulting.

Previously, Fred was CFO and Treasurer of TOA Technologies, an international cloud-based provider of mobile software solutions for workforce management, where he helped grow the annual recurring revenue over 700 percent and expand workforce from approximately 50 to more than 300 employees.

Fred graduated cum laude from Kent State University with a B.B.A. in Accounting.


Carol Davis

VP of Engineering

Carol directs the strategic direction, development and quality assurance of Viperk’s employee discount and appreciation platform.  She has over 15 years’ experience in software development including strategic planning, metrics-driven release management, and high-availability SaaS solutions.

She has deep experience in Business Intelligence and all aspects of the system development lifecycle for both large enterprise systems and small startups.  She excels at release management and development of product and technology roadmaps that align with corporate goals.

Sam Gibson

Manager of Customer Success

Sam has eight plus years working as a passionate customer advocate in technology sales, support, and customer success. He has a proven track record of developing streamlined processes that scale, forging great customer relationships, and building customer focused teams.  As Manager of Customer Success at VIPerks, Sam helps companies create happier employees whether they are perks novices or seasoned experts. Sam graduated  from the College of Wooster with a B.A. in Fine Arts and received his M.B.A. from the University of Colorado at Boulder. When not high-fiving happy customers, Sam is likely either rock climbing or spending time with his wife and two dogs.

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